Great Bear 360°
“A mind-blowing journey to breathtaking British Columbia, without ever leaving where I live in New York City.”
—
The Huffington Post
Description
Experiencing the beauty of British Columbia's Great Bear Rainforest is something you have to witness to believe. But how do you persuade an audience half a world away to visit? Simple: bring the rainforest to them. Our interactive virtual reality experience allowed prospective travelers to dive into BC's wilderness and discover some of its breathtaking natural wonders. Guided by a trail guide, viewers had two options: explore wildlife along the coastline or hike up into the alpine to discover waterfalls.
To release this experience and get buzzworthy press, Destination BC partnered with Samsung for the release of their Gear VR headset at the CES tech convention.
To release this experience and get buzzworthy press, Destination BC partnered with Samsung for the release of their Gear VR headset at the CES tech convention.
Info
Agency
Camp Pacific
Recognition
The FWA
Applied Arts
Marketing Awards
One Show (shortlist)
100+ Editorial Features
Camp Pacific
Recognition
The FWA
Applied Arts
Marketing Awards
One Show (shortlist)
100+ Editorial Features
Role
Associate Creative Director, sr. Art Director
Associate Creative Director, sr. Art Director
Credits
Richard Hadden
Chief Creative Officer
David Giovando
ACD, sr. Copywriter
Steve Graves
Digital Strategy
Natalie Wu
Account Director
Pia Redway
Project Manager
Chief Creative Officer
David Giovando
ACD, sr. Copywriter
Steve Graves
Digital Strategy
Natalie Wu
Account Director
Pia Redway
Project Manager
Joe Lafleur
Film Producer
Unit9
VR Production
Gevorg Karensky
VR Director
Citizen
Public Relations
Film Producer
Unit9
VR Production
Gevorg Karensky
VR Director
Citizen
Public Relations