Telus eSports Series
Description
The Telus eSports Series is an online gaming platform that encourages players from diverse backgrounds and skill levels to engage in a tournament-style competition. With each season featuring a new game, the brand required adaptability to accommodate a variety of titles. We implemented a variable-width font for the wordmark, enabling the logo and headings to dynamically adjust and infuse excitement into every gaming season.
Info
Agency
The&Partnership
The&Partnership
Role
sr. Brand Designer
sr. Brand Designer
Credits
Kyle Darbyson
Creative Director
Ryan Leeson
sr. Copywriter
Jacky Lee
Digital Strategist
Creative Director
Ryan Leeson
sr. Copywriter
Jacky Lee
Digital Strategist
Jesse Hocking
Account Manager
Pizza
Type Foundry
Account Manager
Pizza
Type Foundry