Lululemon: International Women’s Day
Description
In celebration of International Women's Day, Lululemon initiated a global campaign called "Worth the Extra Sweat" to spotlight the additional efforts women invest in the pursuit of equality. Local events were organized in participating cities, and Lululemon contributed to the social dialogue through their own Instagram TV series.
To visually convey the concept, we used sweat as a graphic element to frame photography. Warm gradients were employed to evoke thermal heat, seamlessly integrating the official International Women's Day color palette.
We crafted an IGTV interview series leading up to International Women's Day. To add an extra layer of challenge, we conducted interviews during rigorous workouts with our guests, who are no strangers to hard work. Topics explored included empowering the next generation of women, supporting women in sports, intersectionality, the essense of inclusivity.
To visually convey the concept, we used sweat as a graphic element to frame photography. Warm gradients were employed to evoke thermal heat, seamlessly integrating the official International Women's Day color palette.
We crafted an IGTV interview series leading up to International Women's Day. To add an extra layer of challenge, we conducted interviews during rigorous workouts with our guests, who are no strangers to hard work. Topics explored included empowering the next generation of women, supporting women in sports, intersectionality, the essense of inclusivity.
Info
In-House
Lululemon
Lululemon
Role
Managing Art Director
Managing Art Director
Credits
Sofia Pona
Creative Director
Jessica Liu
sr. Copywriter
Shea Martin
Project Manager
Tora Hyland
sr. Designer
Thomas Albrighton
sr. Designer
Shannon Hunter
Social Strategy
Marc Chaix
Brand Manager
Matt Korinek
Photographer
Creative Director
Jessica Liu
sr. Copywriter
Shea Martin
Project Manager
Tora Hyland
sr. Designer
Thomas Albrighton
sr. Designer
Shannon Hunter
Social Strategy
Marc Chaix
Brand Manager
Matt Korinek
Photographer
Boldy
Film Production
Sebastien Galina
Producer, Editor
Shelby Manton
Producer
Emma Higgens
Director
Kayla Whachell
Cinematographer
Suzanne Friesen
Cinematographer
David Tomiak
Colourist
Film Production
Sebastien Galina
Producer, Editor
Shelby Manton
Producer
Emma Higgens
Director
Kayla Whachell
Cinematographer
Suzanne Friesen
Cinematographer
David Tomiak
Colourist